Go Far | Brand Refresh
AAA

Go Far | Brand Refresh

Client
AAA
services
Branding
Link

My mission was revitalize a major brand that currently caters to boomers and shift the narrative to people in the Gen Y demographic. The American Automobile Association (AAA) is a motor and travel club that offers travel guides, roadside assitance, insurance and more to its members.

Color Palette
Primary AAA Logo Mark

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